This mentor is not available at this time.
Meeting Preference: Email, In Person, Phone, Video
Languages: English
Over the past 50 plus years I have consulted with numerous business-to-consumer and business-to-business organizations in the development and positioning of their products and services. These organizations ranged from small, local businesses to Fortune 100 corporations. I have founded a marketing research firm specializing in designing and implementing custom, quantitative research tools for generating the information needed to effectively develop and manage products, brands and communications. I have been a principal in several consulting firms specializing in helping businesses achieve profitable, sustainable growth. I have also taught Marketing, Integrated Marketing Communications, Marketing Research, Branding and Small Business Consulting as a tenure track professor at the university level.
Areas of Expertise
- Advertising
- Branding
- Business Plan
- Customer Service
- Management & Operations
- Marketing
- Marketing Strategy
- Pricing
- Product Development
- Sales
- Strategy Development
Industry Experience
- Advertising, Design, & Marketing
- Arts, Entertainment, & Recreation
- Business Consulting & Coaching
- Education
- Food & Beverage
- Nonprofit
- Professional Services
- Restaurant & Bar
- Retail